CliveLewis.com

A bilingual sell sheet, printed or as a pdf, is a great way to reach Retailers. We can translate (or create) your English sell sheet, show your Canadian packaging with photos (or via Photoshop), then add bilingual Ingredients and Nutritional panels as well as your upc’s. It doesn’t cost a lot, much of the material can be cut and pasted from your bilingual packaging.  You’ll receive pdf files that can be sent as email, posted to your web site or printed.

Here are some labels with a message and the message is “BEWARE!”

This ‘Pain is Good!’ line of hot sauces from Original Juan Specialty Foods in Kansas City have great labels that leave no doubt. Making the set compliant was fun; trying the product brought tears to our eyes.

REACH OUT AND TOUCH SOMEONE!!! … a lot of someones.

With a Newsletter you can reach your entire customer/client data base for only pennies each. It’s a great way to drive people to your website, to let them know what’s new and to remind them of your existing product base. It’s a targeted way to improve sales.

Ask us about a Newsletter for your company!

HOLD THE MUSTARD!!!

Canada has officially declared MUSTARD an Allergen. The law comes in to force in August, 2012 but it will be enforced now.

The CFIA has stated that “Until the new regulations come into force on August 4, 2012 the CFIA will continue its current compliance and enforcement activities under the Food and Drugs Act and the Consumer Packaging and Labelling Act. This means that during the 18-month coming-into-force period, where undeclared allergens are identified as posing a health risk by Health Canada, the products will continue to be subject to enforcement action by the CFIA. This includes possible product recall. In addition, the CFIA encourages industry to continue to identify the plant source of ingredients on labels (for example, hydrolyzed soy protein, wheat starch, modified wheat starch, soy lecithin).”

If you are printing/re-printing labels and you have mustard in your product you need to list it.

It makes a lot of sense to have your packaging reviewed for Canadian compliance before spending  printing.

Two colourful Sku’s of Sea salt Distributed by Procon, a Canadian Distributor.

The labels were created at Clive Lewis.com

It is okay to sticker product for a few months in order to tell which skus are going to sell the best. The stickers need to be compliant: bilingual and with a Canadian Nutritional panel. It is not legal in Canada to show both US and Canadian Nutritional panels. There are, on occasion, claims that need to be covered; Health Canada doesn’t allow all of the claims that the FDA does.